This is an emerging issue, as more small companies look to do their part in running an ecologically responsible business. There is definitely value in certification programs, but at the same time, your average entrepreneur doesn’t have the capital to engage them.

I’m wondering how much value these third party bodies are going to retain over time, as more competing options arise, and more barriers become apparent to small business owners. It begins to look like green-market opportunism in certain lights.

Simple transparency in business is a much more accessible tactic, and it’s one that more entrepreneurs are adopting. Say what you do, do what you say, and keep the evidence to back up your claims.