AKRON, Ohio – Many in the building industry see the housing market’s troubles as a disaster.

Russell Versaci sees them as an opportunity.

Versaci, an architect from Middleburg, Va., thinks the economy is finally forcing a halt to the spread of bloated McMansions. He’s leading a movement toward smaller, well-built homes that honor our country’s architectural roots — houses that are not only sensible and affordable, he said, but “that have a sense of belonging.”

He calls his proposal “The Pennywise House.” It’s part consciousness-raising effort and part marketing campaign for his house plans and an upcoming line of modular homes that will be based on them.

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